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VeloNews

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Boulder, CO – June 7, 2016 – VeloNews has recently unveiled a completely redesigned VeloNews.com. The new website is specifically structured to create a more engaging user experience with the audience while providing one-of-a-kind in-depth gear and bike reviews, as well as dynamic multistage race browsing.

“We’ve been working on this redesign for a year,” said John Bradley, Editor-in-Chief. “Our goal was to create more modern, immersive experiences for all content types across all platforms. The mobile experience is a massive leap forward, and the presentation of product reviews will set a new standard for the cycling industry.”

The new website was launched in conjunction with a rebrand of VeloNews magazine, which saw a return to the traditional name.  

“This brand has been such an integral part of American cycling culture, and now we’re back to the original name as we recapture the passion and energy that defined us for decades. Not only are we refreshing the look and feel of our site, but we now have the ability to create more storytelling formats and more custom content options,” added Bradley.

Additions to the page include:

• Bike reviews: Every bike review will now get an overall score, and bikes will be ranked by those scores. Users will be able to filter those rankings by category, pricing, gender, and brand. 

• Race reports: Race news will always flow through the homepage, as it always has, there will also be separate landing pages for major races. Users will be able to not only read the latest news, but preview start lists and upcoming stages, read past stage reports and results, check current standings, and dive through the photo archives and tech galleries.

• Easy access: Lists of articles in the box with the “Latest,” “Popular,” “Gear,” and “Race Reports” give quick and easy access to the most recent content for each of those categories.

• Related articles: Stories with relevant content will be presented from the archive, making it easier for readers to dive deeper on subjects that interest them.

• Responsive design: In May, VeloNews.com passed the 50 percent-mobile threshold. With more than half of the traffic coming from mobile, the new site looks and works great on any screen size.

• Feature tool: For special features and long-form magazine content, there is a new onscreen presentation built around full-screen photos, white space, and simple fonts that deliver a deep, immersive reading experience on any screen.

Access VeloNews’ new website at VeloNews.com



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Blaze Laserlight

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Laserlight

 

Blaze Laserlight Now Available in North America

Combining a unique laser and a powerful bike light, the Blaze Laserlight alerts drivers to your approach when you’d be otherwise invisible.

(October 20, 2015) – Already garnering headlines—and awards—around the world, the innovative Blaze Laserlight is now directly available to consumers in North America.

Created by graduate student Emily Brooke and launched via Kickstarter three years ago, the Blaze Laserlight was borne by a belief that in order to design the perfect bike light, you first need to understand the problem it’s being designed to solve. Recognizing that 79% of cycling incidents in the U.K. occur when drivers maneuver into a rider’s path, Brooke’s innovative design takes on this statistic with a smart new approach .

“Last year over 3,000 cyclists were killed or seriously injured on Britain’s roads alone. The fact that I really wanted to focus on was that 79% of cyclists hit were travelling straight ahead and a vehicle turned into them, so that was the one cycling problem that I really focused on in designing Blaze,” said Brooke.

In addition to a high-powered bike light, the Blaze Laserlight also incorporates a laser that projects a bicycle icon 20 feet ahead of the rider. Alerting road users ahead of the cyclist of their presence, the laser projection increases the cyclist’s footprint on the road, making them much more visible.

In fact, as compared to a standalone LED bicycle light, the Transport Research Laboratory in the U.K. found that the Blaze Laserlight provided superior visibility for buses, cars and trucks. With buses, the Laserlight increased maximum nighttime visibility from 72.4% with just the existing LED lights to 96.2% with the Blaze Laserlight.

Built to withstand the rigors of everyday use, the Blaze Laserlight is assembled from aircraft-grade aluminium featuring diamond-cut edges. It’s USB rechargeable via a magnetic charging cable, features industry-leading runtimes with a battery life of up to 13 hours, fits 99% of handlebars and is waterproof to a depth of three feet. The Laserlight retails for $200.

Currently, the Blaze Laserlight is available for direct purchase online at blaze.cc, as well as select retailers. With the recent addition of a U.S. distribution center in New Jersey, Blaze is now able to offer U.S. customers free shipping, with just a 2-4 day turnaround time.

To request additional information on the Blaze Laserlight and its technologies, as well as a copy of the Transport Research Laboratory report and list of retailers, please contact PR representative Kevin Rouse at 408-772-9902 or by email: kevin@trueoverdrive.com.

About Blaze

Founded by Emily Brooke, a physicist turned cyclist turned designer turned entrepreneur, the excitement and positive feedback that her initial concept generated inspired her to launch a company around it. Three years on and after a successful Kickstarter campaign, Blaze now has a growing team based in East London,, and has raised approximately £1.5M in investment from the likes of the Branson Family and Index Ventures. The Laserlight is their flagship product and is now shipping to 52 different countries around the world. It is the first of a range of products for urban cyclists from Blaze.

Learn more about Blaze and the Laserlight at blaze.cc.

 



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Phinney Foundation Fundraiser

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Phinney Foundation Fundraiser

We asked Taylor Phinney to custom paint several SuperPista Frame Pumps that will be on display during our event at the Worlds. SILCA has partnered with Rapha for the event, which will be open to all riders and fans in Richmond. Taylor Phinney will be on hand showing the custom painted pumps prior to the course pre-ride, which he will also join us on.
These pumps will be auctioned of with all proceeds going to benefit the Davis Phinney Foundation and their ongoing efforts to fight Parkinson’s Disease. Any traction you are able to help with raising awareness for this event is appreciated, see the flyer below. Promotion for the event begins today, so feel free to let posts and social media fly, the bigger the splash, the more money we will end up raising for the Phinney Foundation.

 



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BMC Teammachine

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BMC Switzerland
BMC Press Release
17/9/2015


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Omnium Portable Trainer

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Feedback Sports Partners with SportCrafters To Create Innovative Trainer

Utility, Convenience and Performance Trainer that Utilizes Proven Technology

Golden, CO – August 26, 2015 – Feedback Sports –  www.feedbacksports.com – announced today the partnership with SportCrafters Inc – www.SportCrafters.com – to share design and manufacturing resources to introduce the Omnium Portable Trainer.

Feedback will be debuting the Omnium this week at Eurobike. The trainer is designed with a simple fork-mount and integrates internal progressive resistance technology that has been built from over 20 years of proven experience. (more…)



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The Badger

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Cover_Low-Res_The Badger

 

Bernard Hinault is one of the greatest cyclists of all time. He is a five-time winner of the Tour de France and the only man to have won each of the Grand Tours on more than one occasion. In The Badger, bestselling author William Fotheringham finally gets to the bottom of this fascinating character and explores the reasons why France, the nation that considers itself cycling’s home, has found it so hard to produce a successor. Hinault was the last “old-school” champion: a larger-than-life character from a working-class background, capable of winning on all terrains, in major Tours and one-day Classics. Nicknamed “The Badger” for his combative style, he led a cyclists’ strike in his first Tour and instigated a legendary punch-up with demonstrators in 1982 while in the middle of a race. Hinault’s battles with teammates Laurent Fignon and Greg LeMond provide some of the greatest moments in Tour history, and here they are made vivid once again.



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Cast of “Breaking Away” Set For Reunion at Interbike Awards Gala

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Cast of “Breaking Away” Set For Reunion at Interbike Awards Gala
 –    Notable Cycling Celebrities Also Set To Appear As Presenters     

SAN JUAN CAPISTRANO, Calif. – September 1, 2015 – Interbike, the largest bicycle industry trade show in North America, today announced that four of the top billed cast members of the iconic 1979 cycling film “Breaking Away” will reunite on-stage at the 2015 Interbike Awards Gala on Thursday, September 17th at the Mandalay Bay Convention Center. Members set to appear include the film’s main character, Dennis Christopher (Dave Stoller), Jackie Earle Haley (Moocher), Paul Dooley (Ray Stoller) and Dennis Quaid (Mike).

“Jay Wolff of Helen’s Cycles in Santa Monica, CA, was the master mind behind the reunion concept,” said Pat Hus, Vice President of Interbike. “Jay was instrumental in helping to put these guys together at Interbike to celebrate a film that brought our sport to the big screen in the late 70’s. Interbike attendees and exhibitors are going to want to be part of this special night.”

“Breaking Away” won several awards in 1980, including a Golden Globe for Best Motion Picture and an Oscar for Best Writing/Screenplay Written Directly for the Screen. Christopher won the Young Artist Award for Best Juvenile Actor in a Motion Picture, and Dooley won a National Board of Review, USA Award for Best Supporting Actor.

Several cycling industry celebrities and athletes are also confirmed as presenters for the IB awards gala, including Cadel Evans, John Eustice, Greg Herbold and Gary Fisher.

Set to take place at 6:30pm on Thursday, September 17th, 2015 at the Mandalay Bay Convention Center in the South Pacific Ballroom, in Las Vegas, NV, the Interbike Awards will honor achievements from the 2015 product year as well as the 2014 and 2015 race season.

For Interbike attendees, tickets for the Gala can be purchased during the Interbike registration process. Special advanced ticket pricing for the event is $100 per person, and includes the evening reception, beer and wine, a sit-down dinner along with the awards show entertainment. $10 from every ticket sold will be donated to World Bicycle Relief. The 2014 IB Awards sold-out in advance of the event – but should tickets still be available on-site, prices will be $125 at the door. Those interested in attending are encouraged to secure their tickets today.

For Interbike exhibitors, single tickets and number of private tables are available and can be purchased directly through Interbike. Contact Sarah Timleck, Marketing Director at 949-226-5799 or sarah.timleck@emeraldexpo.com for more information.

A limited number of sponsorship opportunities are available and can be purchased directly through Interbike. Contact Andria Klinger, Sales Director at 949-226-5745 or andria.klinger@emeraldexpo.com for more information.

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 14-15, 2015, followed by the Interbike Expo September 16-18, 2015.

 

 

 

 



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