Now this is exciting news. Assos is partnering with USA Cycling to be the official apparel supplier for the team, starting this spring and going all the way through the 2020 Olympic Games in Tokyo. A new Team USA kit will be available in June. I’m glad to see Asso’s new concentration on the American market, and look forward to more announcements in the near future. And, count me in for a Team USA kit.



USA Cycling names ASSOS as new apparel partner

(April 5, 2016) Colorado Springs, CO –

USA Cycling announced Tuesday that ASSOS has been named the official cycling apparel partner for the USA Cycling Team up to and including the 2020 Olympic Games in Tokyo.

Based in Switzerland, ASSOS will outfit Team USA at international cyclocross, mountain bike, road and track competitions for the next five years.  The partnership between USA Cycling and ASSOS begins this spring, and will see ASSOS outfitting athletes at both the 2016 Olympic Summer Games in Rio de Janeiro and the 2020 Olympic Summer Games in Tokyo, as well as at all the World Championships and World Cup events during the coming five years.

“ASSOS is one of the most iconic apparel brands in cycling and we are honored they have chosen to partner with us,”

said USA Cycling CEO Derek Bouchard-Hall.

“The quality of their products is unmatched and to have the USA Cycling Team competing in their clothing is a powerful advantage we are thrilled to have for not just Rio, but all the way through Tokyo as well.”

“The timing could not be more perfect. As we seek to transform USA Cycling to become more member focused, ASSOS too is transforming itself under new leadership to better serve female cyclists and the US market more broadly. We share a commitment to supporting American cycling through innovation and progressive ideals. We are changing together in very positive ways that I think the American cycling community is going to embrace.”

Now under the guidance of American CEO Phil Duff, ASSOS is viewed in the industry for its best-in-class quality and commitment to product performance, counting on a four decades long history of support to professional and amateur cycling.

“We are partnering with USA Cycling in part because of the aggressive changes they are making, which mirror our own brand transformation.  ASSOS will combine its R&D resources with those of USA Cycling in a continuing effort to search for speed.  We look forward to not only supporting Team USA, but also to forging stronger connections with American cyclists,”

Duff said.

“The U.S. market is extremely important to us, and we look to shift our marketing and product development to better satisfy the expectations of the American consumer.”