I was away in Europe for all the festivities surrounding the release of the Levi’s Commuter series. The jeans look quite cool, though I haven’t tried them personally. In an earlier post, I made the argument that Levi’s 511 jeans with the 1% elastane or spandex were the perfect riding jean, so I imagine these must work really well. The jacket looks quite amazing, and I love that there is a Zeitgiest version, as I loved going there when I lived in the Bay Area back in the day. Following is text from Levi’s about the project.
Bike Crews and Levi’s Collaborate With Custom Trucker Jackets
The Levi’s® brand recently launched The Commuter that is optimized specifically for the needs of the urban commuter cyclist. The Commuter is built around the 511® Skinny Jean and the iconic Trucker Jacket. All Commuter products blend form and function by utilizing the most cutting-edge performance apparel technologies.
Levi’s has teamed up with local bike crews, influential bike shops and individuals to create a unique collaboration project that integrates the creative identity of local heroes with the iconic Trucker Jacket. The end result is a custom one of a kind piece of wearable art that symbolizes community and cycling.
Inside each jacket is a stitched Levi’s® Tailor shop logo. Silk screening, stenciling, stitching/sewing and custom graphics were all done at the Tailor Shop—unless otherwise noted.
Crews who were involved and the design process with the project:
All Hail The Black Market – Words from the Levi’s® tailor, “We put together a custom stencil of a humorous quote underneath the collar. On the back you’ll find a screen printed and sewed in a logo.”
Godspeed – Words from the Levi’s® tailor, “As a play on old school racing jackets you will find each riders racing number hand painted on the inside of the jacket.”
Zeitgeist –Words from the Levi’s® tailor, “We printed their logo onto cloth and then sewed it onto the back of the jacket. It was complete after adding a screen printed ‘SF’ and red color-blocking underneath the collar. “
Prolly is Not Probably – Words from the Levi’s® tailor, “On the front we added a custom button to the breast pocket and screen printed ‘13’ onto the side of the jacket. Upon opening the jacket you’ll find a simple one-color screen print of the shops name.”
Fast Folks— Words from the Levi’s® tailor, “Yellow color blocking underneath the collar, which we screen printed with ‘Fast or Die.’ We drew up a graphic illustrating the shops love with bikes, which can be see on the back of the jacket.“
NYC Velo – Words from the Levi’s® tailor, “White reflective material was used on the back and front bottoms of the jacket to keep the riders safe when they ride at night. A subtle red-stitched ‘V’ was added to the collar.”
Ritte Racing – Words from the Levi’s® tailor, “Blue, red and yellow fabric were combined to produce a rainbow swoosh to celebrate the shops Belgian roots.”
Moth Attack— Words from the Levi’s® tailor, “Pink color blocking can be found underneath the collar and on the inside waist band of the jacket. Once the logo was transferred to cloth it was then stitched to the back of the jacket.”
Time Cycle— Words from the Levi’s® tailor, “Once the custom logo was created we decided to use the colors white and red to help it stand out from the finish of the jacket. “
R.E. Load— Words from the Levi’s® tailor, “R.E. Load stitched a patch into the back themselves, and we added our subtle touch by adding their individual names on the inside of the jacket.”
Affinity – Words from the Levi’s® tailor, “We took the shops signature red color scheme and implemented it into the back, where we did a large logo print, and underneath the collar.”