Shinola, the purveyor of fine goods made in Detroit, Michigan, opened its first retail outlet on the West Coast. The new store is located at 3515 Sunset Blvd. in the Silverlake neighborhood of Los Angeles, California. I was able to get a sneak peek of the shop towards the end of last month. Shinola pulled out all the stops for this wonderfully well appointed location. The bicycles, leather goods and watches are all beautifully displayed in a manner befitting the finely crafted objects. The watches have the most real estate, and I’d be hard pressed to find a watch I don’t think is stunning. Seeing them on the website is one thing, but seeing them in person is the way to appreciate the workmanship and design of each piece. The leather goods are equally well displayed, and again are awash in detail. The bicycles are what first drew me to Shinola, and they continue to beckon. The Runwell in orange remains high on my wishlist. Every time I see this bicycle, I want to grab it and take it for a spin. It’s not often a motionless bicycle inspires such a strong reaction from me. I’ve heard rumors more bicycles are on the way, and the watches seem to multiply daily. For a real treat, head on in to the shop and have a look at all these fine pieces still faithfully handcrafted in Detroit.
