I’ve just come across a new clothing company from Switzerland called Cervo Rosso. I am looking forward to checking out some of their product, and passing along a review as soon as it’s been tested. Following is an excerpt from their website.

From the heart of the Swiss Alps
Born and bred in Switzerland, Cervo Rosso captures the bygone era of European cycling by combining the beautiful heritage of the sport with the most technically advanced fabrics and styling available. The end result being performance cycling wear at it’s very best.

What you wear on your bike matters to us
At Cervo Rosso our passion is road cycling. Every Cervo Rosso product is put into the hands of professional riders past and present, where performance and durability are tested to the limit. Additionally styling and design input are provided by those who share an intimate passion for cycling and understand the individual statement performance cycling wear can make. Whether it is competitive racing or inner city commuting, style, passion and performance reflect our product range.